About D.C. Reeves

D.C. Reeves is an entrepreneur and writer who has helped lead Perfect Plain Brewing Co. to become one of Florida’s top microbrewery success stories. 

He spent more than a decade as an award-winning journalist, covering major college football at Florida State University and University of Alabama. The newspaper life – one-part fun, one-part deadline-induced anxiety – led him to a new-found love while traveling for work: Craft Beer. 

D.C.’s travels and moves around the nation as a sportswriter also meant a burgeoning taste for high quality local beer as well as an immense appreciation for the craft beer experience.

He returned to his hometown in 2015 with the thirst to create his dream. In 2016 he narrowed his focus and drained his retirement account to 53 cents to start Perfect Plain.

While his two-year process to create and operate a successful microbrewery began, so did D.C.’s skill set to create an excellent organization. He serves as the chief of staff to Quint Studer, the founder of Studer Group, the most renowned health care consulting company in the United States. Studer Group focused on creating well-run health care organizations.

D.C. took these lessons taught at the nation’s best health care systems, then retrofitted and realigned those practices to work in our craft beer world.